How Nexen Media House leveraged Sandeep’s Podcast into Reels & Trailers That Drove 1M+ Views and 20% Higher Retention in 6 Months — Organically
How Nexen Media House leveraged Sandeep’s Podcast into Reels & Trailers That Drove 1M+ Views and 20% Higher Retention in 6 Months — Organically
How Nexen Media House leveraged Sandeep’s Podcast into Reels & Trailers That Drove 1M+ Views and 20% Higher Retention in 6 Months — Organically
Sandeep Jethwani, co-founder of dezerv, hosts a podcast aimed at simplifying wealth creation for a modern audience. While the conversations were insightful, episodes lacked curated highlights and a clear content distribution strategy, limiting reach and retention.
Nexen Media House stepped in to create cinematic podcast trailers to hook viewers from the very start, curate high-impact moments for short-form content, and build a cross-platform distribution system across YouTube Shorts, Instagram Reels, and LinkedIn.
Within 6 months, Sandeep’s short-form content crossed 1M organic views and full-episode viewer retention improved by 20% all while he remained completely hands-off in the production process.
Stats
Results
Stats
Results
Stats
Results
Step 01
Problem
Sandeep’s podcast had strong, valuable conversations — but they weren’t reaching their full potential. Two big problems were holding the channel back:
Step 01
Problem
Sandeep’s podcast had strong, valuable conversations — but they weren’t reaching their full potential. Two big problems were holding the channel back:
Step 01
Problem
Sandeep’s podcast had strong, valuable conversations — but they weren’t reaching their full potential. Two big problems were holding the channel back:
No Curated Highlights
Episodes were uploaded as-is, without strategic, engaging moments being pulled out to hook viewers.
No Curated Highlights
Episodes were uploaded as-is, without strategic, engaging moments being pulled out to hook viewers.
No Curated Highlights
Episodes were uploaded as-is, without strategic, engaging moments being pulled out to hook viewers.
No Distribution Strategy
The podcast lived only on YouTube, missing the opportunity to attract audiences from other platforms.
No Distribution Strategy
The podcast lived only on YouTube, missing the opportunity to attract audiences from other platforms.
No Distribution Strategy
The podcast lived only on YouTube, missing the opportunity to attract audiences from other platforms.
Step 02
Our Solution
We worked closely with Sharan to improve both engagement and discoverability. Here's what we did step by step:
Step 02
Our Solution
We worked closely with Sharan to improve both engagement and discoverability. Here's what we did step by step:
Step 02
Our Solution
We worked closely with Sharan to improve both engagement and discoverability. Here's what we did step by step:
01
We always start with Creating a Fresh Branding
We always start with Creating a Fresh Branding
We started with a fresh new branding for Sandeep's podcast that speaks directly to his ICP.
We started with a fresh new branding for Sandeep's podcast that speaks directly to his ICP.
We started with a fresh new branding for Sandeep's podcast that speaks directly to his ICP.
02
Added Custom Animations Every 5–7 Minutes
Added Custom Animations Every 5–7 Minutes
To simplify complex ideas and keep viewers interested, we added short animations throughout the episode.
This one thing did two things:
Made the content easier to understand
Gave viewers visual breaks, which helped improve retention
To simplify complex ideas and keep viewers interested, we added short animations throughout the episode.
This one thing did two things:
Made the content easier to understand
Gave viewers visual breaks, which helped improve retention
To simplify complex ideas and keep viewers interested, we added short animations throughout the episode.
This one thing did two things:
Made the content easier to understand
Gave viewers visual breaks, which helped improve retention
03
Created 1-Minute Trailers to Hook Viewers using our HACE formula
Created 1-Minute Trailers to Hook Viewers using our HACE formula
Every podcast starts with a banger highlights using our HACQ formula:
1. Start with Controversy or Intrigue of Hook (H)
2. Drop in a Medium-Intensity Topic to build Authority (A)
3. Build Tension Gradually for Curiosity (C)
4. End with a Big Unanswered Question or Show some Emotion (E)
Then create a vertical version of the trailer to post it as a short form content on Reels, Shorts & LinkedIn to get viewers from other platforms.
Every podcast starts with a banger highlights using our HACQ formula:
1. Start with Controversy or Intrigue of Hook (H)
2. Drop in a Medium-Intensity Topic to build Authority (A)
3. Build Tension Gradually for Curiosity (C)
4. End with a Big Unanswered Question or Show some Emotion (E)
Then create a vertical version of the trailer to post it as a short form content on Reels, Shorts & LinkedIn to get viewers from other platforms.
Every podcast starts with a banger highlights using our HACQ formula:
1. Start with Controversy or Intrigue of Hook (H)
2. Drop in a Medium-Intensity Topic to build Authority (A)
3. Build Tension Gradually for Curiosity (C)
4. End with a Big Unanswered Question or Show some Emotion (E)
Then create a vertical version of the trailer to post it as a short form content on Reels, Shorts & LinkedIn to get viewers from other platforms.
04
Distribution strategy to get viewers from other platforms
Distribution strategy to get viewers from other platforms
We took powerful moments from each episode and turned them into short-form reels for Instagram, YouTube Shorts, and LinkedIn.
Each reel had a simple CTA:
“Watch the full episode on YouTube”
We took powerful moments from each episode and turned them into short-form reels for Instagram, YouTube Shorts, and LinkedIn.
Each reel had a simple CTA:
“Watch the full episode on YouTube”
We took powerful moments from each episode and turned them into short-form reels for Instagram, YouTube Shorts, and LinkedIn.
Each reel had a simple CTA:
“Watch the full episode on YouTube”
Distribution
Shorts
Distribution
Shorts
Examples
Shorts
Examples
Shorts
How do I know if I’m a fit?
If you're a well- established podcast/brand that records video content and would like to grow their socials, there's a good chance Areti can help.
What is your success rate?
How do I find out more?
What is the cost of the service?
What is the time commitment?
How do I know if I’m a fit?
If you're a well- established podcast/brand that records video content and would like to grow their socials, there's a good chance Areti can help.
What is your success rate?
How do I find out more?
What is the cost of the service?
What is the time commitment?
FAQ
Got Questions? We Got Answers
Straightforward, no-fluff answers to help you feel confident about working with us.
FAQ
Got Questions? We Got Answers
Straightforward, no-fluff answers to help you feel confident about working with us.
FAQ
Got Questions? We Got Answers
Straightforward, no-fluff answers to help you feel confident about working with us.
FAQ
Got Questions? We Got Answers
Straightforward, no-fluff answers to help you feel confident about working with us.
How do I know if I’m a fit?
If you're a well- established podcast/brand that records video content and would like to grow their socials, there's a good chance Areti can help.
What is your success rate?
How do I find out more?
What is the cost of the service?
What is the time commitment?
How do I know if I’m a fit?
If you're a well- established podcast/brand that records video content and would like to grow their socials, there's a good chance Areti can help.