How Nexen Media House leveraged Sharan’s Podcast into Reels & Trailers That Drove 20M+ Views and 40% Higher Retention in 6 Months — Organically
How Nexen Media House leveraged Sharan’s Podcast into Reels & Trailers That Drove 20M+ Views and 40% Higher Retention in 6 Months — Organically
How Nexen Media House leveraged Sharan’s Podcast into Reels & Trailers That Drove 20M+ Views and 40% Higher Retention in 6 Months — Organically
Sharan Hegde, creator of Finance With Sharan, runs one of India’s most popular finance podcasts, making complex money topics simple and relatable. Despite high-quality conversations, episodes struggled with viewer drop-offs and lacked a system to bring in new audiences from other platforms.
Nexen Media House introduced custom animations every 5–7 minutes to boost retention, produced cinematic podcast trailers to hook viewers, and built a short-form content funnel across YouTube Shorts, Instagram Reels, and LinkedIn.
Stats
Results
Stats
Results
Stats
Results
Step 01
Problem
Sharan runs a popular finance podcast on YouTube. But like many creators in this space, he was facing three major issues:
Step 01
Problem
Sharan runs a popular finance podcast on YouTube. But like many creators in this space, he was facing three major issues:
Step 01
Problem
Sharan runs a popular finance podcast on YouTube. But like many creators in this space, he was facing three major issues:
Low Viewer Retention
Finance as a topic can feel boring or heavy without visual support.
Low Viewer Retention
Finance as a topic can feel boring or heavy without visual support.
Low Viewer Retention
Finance as a topic can feel boring or heavy without visual support.
Unclear Repurpose Strategy
Hard to repurpose because of the complexity
Unclear Repurpose Strategy
Hard to repurpose because of the complexity
Unclear Repurpose Strategy
Hard to repurpose because of the complexity
No Podcast Trailers Framework
Without any proper trailer system viewers had no idea what to expect
No Podcast Trailers Framework
Without any proper trailer system viewers had no idea what to expect
No Podcast Trailers Framework
Without any proper trailer system viewers had no idea what to expect
Step 02
Our Solution
We worked closely with Sharan to improve both engagement and discoverability. Here's what we did step by step:
Step 02
Our Solution
We worked closely with Sharan to improve both engagement and discoverability. Here's what we did step by step:
Step 02
Our Solution
We worked closely with Sharan to improve both engagement and discoverability. Here's what we did step by step:
01
We always start with Creating a Fresh Branding
We always start with Creating a Fresh Branding
For different IPs of his podcast we picked a slightly different sets of colors and created unique yet recognizable branding.
For different IPs of his podcast we picked a slightly different sets of colors and created unique yet recognizable branding.
For different IPs of his podcast we picked a slightly different sets of colors and created unique yet recognizable branding.
02
Added Custom Animations Every 5–7 Minutes
Added Custom Animations Every 5–7 Minutes
To simplify complex ideas and keep viewers interested, we added short animations throughout the episode.
This one thing did two things:
Made the content easier to understand
Gave viewers visual breaks, which helped improve retention
To simplify complex ideas and keep viewers interested, we added short animations throughout the episode.
This one thing did two things:
Made the content easier to understand
Gave viewers visual breaks, which helped improve retention
To simplify complex ideas and keep viewers interested, we added short animations throughout the episode.
This one thing did two things:
Made the content easier to understand
Gave viewers visual breaks, which helped improve retention
03
Created 1-Minute Trailers to Hook Viewers using our HACQ formula
Created 1-Minute Trailers to Hook Viewers using our HACQ formula
Every podcast starts with a banger highlights using our HACQ formula:
1. Start with Controversy or Intrigue of Hook (H)
2. Drop in a Medium-Intensity Topic to build Authority (A)
3. Build Tension Gradually for Curiosity (C)
4. End with a Big Unanswered Question or Show some Emotion (Q)
Every podcast starts with a banger highlights using our HACQ formula:
1. Start with Controversy or Intrigue of Hook (H)
2. Drop in a Medium-Intensity Topic to build Authority (A)
3. Build Tension Gradually for Curiosity (C)
4. End with a Big Unanswered Question or Show some Emotion (Q)
Every podcast starts with a banger highlights using our HACQ formula:
1. Start with Controversy or Intrigue of Hook (H)
2. Drop in a Medium-Intensity Topic to build Authority (A)
3. Build Tension Gradually for Curiosity (C)
4. End with a Big Unanswered Question or Show some Emotion (Q)
04
Distribution strategy to get viewers from other platforms
Distribution strategy to get viewers from other platforms
We took powerful moments from each episode and turned them into short-form reels for Instagram, YouTube Shorts, and LinkedIn.
Each reel had a simple CTA:
“Watch the full episode on YouTube”
We took powerful moments from each episode and turned them into short-form reels for Instagram, YouTube Shorts, and LinkedIn.
Each reel had a simple CTA:
“Watch the full episode on YouTube”
We took powerful moments from each episode and turned them into short-form reels for Instagram, YouTube Shorts, and LinkedIn.
Each reel had a simple CTA:
“Watch the full episode on YouTube”
Stats
Shorts
Stats
Shorts
Examples
Shorts
Examples
Shorts
How do I know if I’m a fit?
If you're a well- established podcast/brand that records video content and would like to grow their socials, there's a good chance Areti can help.
What is your success rate?
How do I find out more?
What is the cost of the service?
What is the time commitment?
How do I know if I’m a fit?
If you're a well- established podcast/brand that records video content and would like to grow their socials, there's a good chance Areti can help.
What is your success rate?
How do I find out more?
What is the cost of the service?
What is the time commitment?
FAQ
Got Questions? We Got Answers
Straightforward, no-fluff answers to help you feel confident about working with us.
FAQ
Got Questions? We Got Answers
Straightforward, no-fluff answers to help you feel confident about working with us.
FAQ
Got Questions? We Got Answers
Straightforward, no-fluff answers to help you feel confident about working with us.
FAQ
Got Questions? We Got Answers
Straightforward, no-fluff answers to help you feel confident about working with us.
How do I know if I’m a fit?
If you're a well- established podcast/brand that records video content and would like to grow their socials, there's a good chance Areti can help.
What is your success rate?
How do I find out more?
What is the cost of the service?
What is the time commitment?
How do I know if I’m a fit?
If you're a well- established podcast/brand that records video content and would like to grow their socials, there's a good chance Areti can help.